Planning Success for
Independent Business Owners

The JRM Team

"Our mission is to dedicate ourselves to the success of our clients as they define it.
By helping our clients succeed, our employees will also achieve their own personal goals."
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Joe Milevsky, CEO and founder of JRM Sales & Management, Inc.

Calling on his more than 40 years of industry experience, Joe has helped hundreds of clients improve the performance of their companies and profit as a result of their business relationships with JRM. Before establishing JRM over 16 years ago, Joe held various executive positions with several of the strongest companies in the retail industry. He has authored numerous articles for industry trade publications and he is a regular speaker at national events for the Home Furnishings Association (HFA), Hearth Patio and Barbeque Association (HPBA), Nationwide Marketing Group, Mega Group USA, and various other buying groups as well as many other organizations both domestic and internationally. Many will tell you that he is the most effective business analyst and consultant in the retail industry.



David Fass, Senior Business Analyst and Senior Retail Consultant for JRM Sales & Management, Inc.

David joined JRM in 2002 and brought with him a passion and energy to all of his endeavors in the U.S. and abroad. His broad-based, 36-year background in the home furnishings, appliance, electronics, and fire, patio and barbecue industries runs the gamut from ownership of a leading chain of stores, to sales, management, operations, and training positions. This vast experience has enabled him to become one of our industry’s most respected business analyst, consultant and roundtable group facilitator.


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Bob Moorman, Senior Business Analyst and Senior Retail Consultant for JRM Sales and Management, Inc.

Bob has a retail career that spans over 30 years. He worked his way up and held several key management positions with the J.C. Penney Company and then later with the Target Corporation. During his retail career he has been a store manager, senior merchandise buyer, regional field merchandiser, zone manager, and National Sales Manager. His responsibilities included developing the micro marketing strategies for key geographic areas of the country. Bob joined JRM in 2004 as a senior business analyst and consultant. During his career, Bob oversaw the operation of an organization that facilitated roundtable groups. Bob has extensive experience in working throughout the United States and internationally in the furniture, appliance, hearth, and electronics industries. He is best known for his insightful analytical skills as well as his intense desire to help his clients succeed.


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Michael Luciani, Senior Retail Consultant for JRM Sales & Management, Inc.

Michael brings nearly 40 years of retailing experience to JRM Sales & Management. In addition to JRM, over his career, he has worked for the large national retailer, Levitz Furniture, smaller scale regional furniture retailers, as well as several smaller one store retail operations. Through his work at JRM, his expertise has expanded into the hearth and hardware industry adding to his knowledge of furniture, appliances and electronics. Throughout his career, Mike has worked in all areas of retailing including sales, operations, merchandising, human resources, team building and multi–store general management. He also has regional management and distribution center management experience. His proactive coaching and understanding of all aspects of the retail industry helps JRM clients achieve success at every level of business operations.


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Lorna Hunter, Senior Business Analyst and Senior Account Executive for JRM Sales & Management, Inc.

Prior to joining JRM Sales & Management, Lorna had a retail career that spans over 25 years. She has held several key management positions with major retailers and strong independents.  She has successfully served in several roles such as on-floor sales consultant, field consultant, store manager, and general manager.  She has been responsible for all aspects of a business including P&L, Human Resources, Warehouse, Merchandising, Training, Freight, Marketing, and Leasing agreements.  Lorna brings to JRM her never ending energy, ability to think outside the box, great listening skills, and open minded approach to problem resolution.


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Daniel (Dan) Jones, Senior Store Designer for JRM Sales & Management, Inc.

Dan has been in the retail furniture and design industry for almost 30 years, spending 22 years with Haverty's Furniture in Atlanta. During that time Dan got a unique understanding of furniture retail by managing Atlanta's Customer Service Department as well as the Inventory Control Department, before becoming Lead designer and Accessory Buyer for the Atlanta stores. In 1985 he was recruited to Haverty's Corporate Office to join the Store Planning Team. He then spent 15 years as Director of Store Planning, in charge of all aspects of store design for new stores and remodeling of the 100+ store chain. He was in charge of coordinating with Store Managers, Architects, Engineers, Merchandising, Advertising, and Display Teams, to transform an empty plot of land into a successful retail showplace.