Planning Success for
Independent Business Owners

It is Time to Look in the Mirror

By Joe Milevsky, CEO

People ask me: ‘How has the economy impacted your business?” They say to me either:


  • ‘The need for your services has never been greater. As good as you are at what you do, your business must be sky rocketing.’

  • ‘It must be difficult to encourage people to invest in their businesses during an economic downturn. So many people are frozen with fear and are probably not taking action to improve the way they run their businesses. So many businesses appear to be letting action take them instead.’


Until I get to the point where I can look in the mirror and see that I am doing everything possible to grow my business and achieve my goals, I do not see the economy significantly impacting my business. We are by no means doing everything we could be doing to grow JRM. One of the great things about owning a consulting company is that I have a bunch of Business Analysts and Consultants that are quick to point that out to me whenever I feel that I am getting close.

The business world operates by many of the same concepts as the laws of natural selection; survival of the fittest. During strong economic times businesses can often get by, by doing 60-70 or 80% of what they should be doing to ensure their businesses success and safety. We have recently developed a client relationship with a company that we believe has been doing over 90% of what they should be doing to maximize their business’ success. This company has gained market share in recent months and has remained very profitable. They became a JRM client because they felt that they needed to approach 100% in order to ensure their position in their market place and achieve their goals.

How can you accept anything but the best in everything you do in today’s economy? I say it is time to look in the mirror. I have designed the Business Insight Self-Assessment to help you begin to do just that. It is by no means all inclusive but rather a starting point for you to begin to look at what you are doing to run your business successfully. For those of you that are now or have been JRM clients, you are familiar with self-evaluation processes such as this.

I encourage all of you to take a few minutes to complete this process. Then I encourage you to begin to take action rather then waiting for action to take you. Start mitigating the gaps that exist in your company. Stop tolerating less than the best in everything you do, thus improving the probability of your success both now and in the future.