The Morris Family founded Morris Appliance in 1946 as a friendly family-owned and customer-oriented business to provide the residents of Middle Georgia with a place to purchase quality home appliances. The store is 12,000 square feet in size and offers the customer a tremendous selection of refrigerators, freezers, washers, dryers, dishwashers and room air conditioners.
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*Actual JRM Client
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*Morris Appliance had gone through several years of declining sales and profits in addition to a loss of owner enthusiasm. As a result ownership was taking seemingly positive steps to turn the business around; including changing buying group affiliation and a renewed effort to build his company's sales. However, the owner was micro-managing every part of his business and as a result was working 12 to 14 hours a day, 6 to 7 days per week. Increasing BIG BOX competition and the fear of losing control of his business, Lee was constantly struggling with key and lingering issues surrounding his business including organizational control, ever increasing expenses, and a need to increase his bottom-line profit. When Lee finally allowed JRM to do a two-day business performance analysis, the owner and employees were at a breaking point